Case study: Scottish Development International and Scottish Enterprise
B2B or B2C, social is a powerful marketing tool where knowing your audience is key
When you’re running social channels for multiple brands, being clear on who you’re talking to is essential.
For Scottish Enterprise (SE) and Scottish Development International (SDI), the former is focused on how it can help Scottish businesses and the latter is focused on showcasing them to the world.
So it’s not just the content that needs to be different, it’s the voice, the tone, the frequency, volume, timing - the list goes on and on.
These are the things I kept at the front of my mind when running social campaigns for SE and SDI. Take a look:
SDI Twitter Advent 2022 | A lighthearted and inclusive countdown to the festive period, showcasing Scotland's scenery, businesses and personality.
SDI Twitter Advent 2022 | Tap for the video
SDI Twitter Advent 2022 | A lighthearted and inclusive countdown to the festive period, showcasing Scotland's scenery, businesses and personality.
SDI Twitter Advent 2022 | A lighthearted and inclusive countdown to the festive period, showcasing Scotland's scenery, businesses and personality.
SDI Twitter Advent 2022 | A lighthearted and inclusive countdown to the festive period, showcasing Scotland's scenery, businesses and personality.
SDI Twitter Advent 2022 | Tap for the video
SDI Burns Night 2022 | Introducing the world to the national bard
SDI Burns Night 2022 | Introducing the world to the national bard
Tap for the full video
SDI Burns Night 2022 | Introducing the world to the national bard
SDI Burns Night 2022 | Introducing the world to the national bard
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | A call to arms and celebration for Scottish businesses
SE International Women's Day 2022 | Tap for full video