We all want our article to be chosen as the answer for a question to Google…

But why stop at one? Answering questions about your industry on a blog or guide section of your site is not only engaging for your current customers, it can bring a whole host of new ones, too.

I worked with Ocean Finance to develop Dozens of financial guides for their website; some linked to their products, some didn’t, but all of them answered a key question. Take a look.