Scottish Development International is the international arm of the Scottish Government, and Scotland’s inward investment and trade agency.

I recently worked with Scottish Development International (SDI) and creative agency WhiteSpace to develop value propositions and design a toolkit of content for their key industry sectors.

The challenge was to design a catalogue of content that could be used across a wide range of platforms and situations; from a one-on-one pitch to full blown social campaigns. All while striking the balance between boasting about Scotland’s capabilities and retaining the humility and humanity that the country is famous for. Get an idea of what we came up with below.